Bakewise Privacy Policy
Last updated: November 2, 2026
This Privacy Policy explains how Bakewise LLC, a Florida limited liability company (“Bakewise,” “we,” “us” or “our”), collects, uses, shares and protects information when you visit bakewise.co, ask to be told when Bakewise opens or use the Bakewise web application (together, the “Service”).
The Service is a business tool for home-based food sellers. Most of the information we hold is the business information you enter to run your bakery. Where you enter information about your own customers, or your customers give it to you through a Bakewise storefront, you are responsible for that information and we process it on your behalf, as described in Section 5.
1. Information We Collect
Information you give us
Account and business profile. When you create an account we collect your name, email address and password, or the name and email address provided by Google if you sign in with Google. As you set up your business you may add your business name, kitchen and legal addresses, phone number, permit or registration number, state of operation, logo, tagline, website and social media handles.
Business content. The Service stores what you enter to run your business: products, recipes and ingredient lists, product photos, pantry items, label designs and the label files we generate for you, and the results of compliance checks you run. Product photos you upload are stored so they can be shown to your customers, and anyone who has a photo’s web address can view it. Your label files are private to your account, and your logo is shown to others only where you choose to display it, such as on your storefront.
Your customers and sales. You may record information about your own customers, including their name, phone number, email address, Instagram handle, preferred way of being contacted and delivery address, together with your notes, orders, invoices and payments you receive from them, including the payment method, amount and any reference you enter.
Storefront orders. If you use a Bakewise storefront, your customers can browse your products and place orders through it. We collect what they enter, such as their name, email address, phone number, delivery address, order details and notes, and make it available to you. If you turn on online payments, your customers enter their card details on pages hosted by Stripe; Bakewise never sees or stores card numbers.
Communications. When you contact us for support, we keep the messages and any information you include.
Information we collect automatically
Usage and device information. When you use the Service we receive your IP address, browser and device type, the pages and features you use, and timestamps. Our own application logs identify your account by an internal user ID rather than by name or email, and our hosting provider keeps standard network logs that include IP addresses.
Your acceptance of our terms. When you accept our Terms of Service, we record the date and time, the versions of the Terms and this Privacy Policy you were shown, and the IP address and browser you used. We keep this record so we can show what you agreed to, and it is deleted with your account.
Cookies. We use cookies and similar technologies that are necessary to keep you signed in and to make the Service work, and we remember your light or dark display preference in your browser. We also use advertising cookies, described in Section 4.
How you found us. When you first visit, a cookie notes how you arrived: the website that sent you, any campaign tags in the link, the first page you saw and when. If you create an account, we keep this with your account to understand which of our marketing works, and delete it with your account. We do not send this record to Meta or any other advertiser, though the Meta Pixel described in Section 4 can see the address of a page you open and the website that sent you.
Information from our billing provider
When you subscribe, we receive from Stripe a customer ID, subscription ID, your plan, subscription status, trial end date, billing period dates, any scheduled cancellation date, any discount on your subscription and whether you have a payment method on file. We never receive or store your card number. If you turn on online payments for your storefront, Stripe also tells us about the payments your customers make, such as the amount, status and a payment reference, so we can show them on your orders.
The Service is not directed to children, and we do not knowingly collect personal information from anyone under 18.
2. How We Use Information
We use information to:
- provide and operate the Service, including compliance checks, allergen detection, label generation, order and invoice records, and revenue-cap tracking;
- create and secure your account and authenticate you when you sign in;
- bill your subscription and manage trials, plan changes and cancellations;
- send transactional messages, such as account emails, order emails, compliance alerts and revenue-cap alerts;
- respond to your support requests, including through the time-limited support sessions described in Section 7;
- send product news and marketing emails, which you can opt out of at any time;
- measure the performance of our advertising for the marketing site;
- monitor, secure and improve the Service, including preventing abuse and enforcing rate limits; and
- comply with legal obligations and enforce our Terms of Service.
We use the business content you enter, including recipes and ingredient lists, only to provide the Service to you. We do not sell it, use it to build products for others or use it to train artificial intelligence models.
3. How We Share Information
We do not sell your personal information. We share information only as follows.
Service providers. We use the following companies to run the Service. Each may access only the information needed to perform its role and is bound by contractual restrictions on how it may use that information.
Anthropic processes the content we send it to return a result and is contractually restricted from using that content to train its models.
Your customers. Information you record about an order may appear on invoices or other documents you generate for that customer.
Stripe as an independent business. For subscription billing and online payments, Stripe also acts as an independent business for its own fraud-prevention, compliance and financial-reporting purposes, under Stripe’s own privacy policy.
Legal reasons. We may disclose information if required by law, subpoena or legal process; to protect the rights, property or safety of Bakewise, our users or others; or to investigate fraud or security issues.
Business transfers. If Bakewise is involved in a merger, acquisition, financing or sale of assets, information may be transferred as part of that transaction, subject to this Privacy Policy.
4. Advertising
We advertise on Meta (Facebook and Instagram). The public pages of bakewise.co use the Meta Pixel and Conversions API, which collect information about your visit. If you arrive from one of our ads, we keep the ad’s click identifier with your account until you finish setup, or for up to a month if you do not. If you then start a trial, we tell Meta so, with that identifier, your hashed email address, country and account ID, IP address and browser details. We and Meta use this to measure, target and deliver our ads. Nothing else about what you do inside the Bakewise app is sent to Meta.
You can opt out of ad targeting in your Meta ad preferences or at aboutads.info/choices, or by emailing support@bakewise.co.
5. Information About Your Customers and Storefront Shoppers
When you enter information about your own customers into the Service, or your customers give it to you through a Bakewise storefront, you are the business responsible for that information and we process it on your instructions to provide the Service to you. We use it only to store it, display it to you and generate the documents and communications you request. We do not use it for our own marketing and do not share it except with the service providers in Section 3, with Bakewise personnel during a support session as described in Section 7, and as required by law. You are responsible for having a lawful basis to collect your customers’ information and for responding to any privacy requests they make to you. If a customer contacts us directly, we will refer the request to you unless the law requires us to act.
If you placed an order through a baker’s Bakewise storefront, that baker is the business you are buying from. Bakewise runs the storefront for the baker and does not use your information for its own purposes. To see, correct or delete your information, contact the baker; you may also email support@bakewise.co and we will pass your request to the baker. Card details are entered on pages hosted by Stripe and are never seen or stored by Bakewise.
6. Data Retention and Deletion
Active accounts. We keep your information for as long as your account is active.
Deleting your account. You may request deletion of your account from within the Service or by emailing support@bakewise.co. When you do, your subscription is canceled at the end of the current billing period, so it does not renew, and your account remains open for 14 days so you can download a copy of your data from Settings or change your mind. After that period the account is locked: you can no longer sign in, and your data is retained but not used. About 60 days after the account is locked, a scheduled process permanently deletes the account and all linked records and stored files. We keep locked data for this short period so that an account locked by mistake can be restored and so that we can answer questions about your final charges.
Locked accounts. If your subscription ends without being renewed (a trial that ended without a payment method, or a canceled or unpaid subscription), your account is locked. You can still sign in to choose a plan or download your data. About 60 days after the lock, we permanently delete the account and all its data, after emailing you at least 7 days before. Choosing a plan before then keeps everything.
Erasure on request. If you would rather not wait, email support@bakewise.co and ask us to erase your data now. We will promptly erase it, except for records we are required to keep for legal, tax or dispute purposes. After any erasure, and after the scheduled deletion described above, we keep a minimal record that it happened, including the account’s email address, for about 12 months so we can show that we honored the request. Stripe keeps its own billing records for the periods the law requires.
Inactive accounts. If an account has no subscription and nobody has used it for 60 days, we delete it, after emailing the address on the account at least 7 days before. Signing in before then keeps it.
Backups and logs. Copies may persist in encrypted backups and system logs for a limited period after deletion, after which they are overwritten.
7. Security
We protect information with technical and organizational measures including encryption in transit and at rest, access controls, authentication, rate limiting and logging. Bakewise personnel can view, and where needed to fix a problem change, a baker’s account, including the customer information the baker has entered, only through a support session that requires a written reason, lasts no longer than 30 minutes and is recorded in an audit log. Administrative permissions are restricted to what each role requires. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If we learn of a breach affecting your personal information, we will notify you as required by law.
8. Your Choices and Rights
Access and correction. You can view and update most of your information in the Service, and download a copy of your data from Settings. For anything else, email support@bakewise.co.
Marketing emails. Every marketing email includes an unsubscribe link. You will continue to receive transactional messages about your account and subscription.
Cookies. You can control cookies through your browser settings. Blocking necessary cookies will prevent you from signing in.
Deletion. You can request deletion of your account as described in Section 6.
State privacy rights. Depending on where you live, you may have the right to know what personal information we hold about you, to access, correct or delete it, to receive a copy in a portable format, to opt out of the sharing described in Section 4, and not to be treated differently for exercising these rights. To exercise any of these rights, email support@bakewise.co. We will verify your identity using the email address on your account and respond within the time the law requires. You may designate an authorized agent to make a request on your behalf, and we may ask for proof of that authorization. If we deny a request, you may appeal by replying to our response.
9. Where Information Is Processed
The Service is designed for businesses operating in the United States, and we store and process information in the United States. If you access the Service from elsewhere, you understand that your information will be transferred to and processed in the United States, where privacy laws may differ from those in your location.
10. Third-Party Websites
The Service links to third-party websites, including state agency websites and Stripe’s billing portal. Their privacy practices are governed by their own policies, which we encourage you to read.
11. Changes to This Policy
We may update this Privacy Policy. When we do, we will change the date at the top. If a change materially affects how we use your personal information, we will notify you by email or in the Service before it takes effect.